https://deidreali.me/photo-galleries daily 0.75 2016-11-18 https://deidreali.me/home daily 1.0 2025-02-10 https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1730165055103-FPUM2Z40W9L3Z179KCW7/IMG_5650.jpg _ https://deidreali.me/resume daily 0.75 2025-02-09 https://deidreali.me/photo-gallery daily 0.75 2025-02-10 https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1483993532229-TP1AIUSR309QWUHN9Z50/cp-pd-na-800x600-64554-exm.jpg Emerson Network Power https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599950649537-1BWH4F080M1ZCR7Q4GS9/Untitled.001.png Emerson Network Power https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1644001350058-ATRG70VR0OO34VZ4EJOL/Untitled.002.jpg Emerson Network Power https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599963050695-9V5MDFMNXBV1U57V9OXZ/Untitled.005.png Emerson Network Power - 2016 Product of the Year: Consulting Engineer Magazine As a culmination of the UX Design Transformation I led at Emerson Network Power, I was honored with Emerson’s "Consider It Solved" Award for driving innovation and elevating the user experience. Additionally, a product line launched in 2016, featuring the human-machine interface (HMI) designed by my team, was recognized as CSE Magazine’s 2016 Product of the Year—a testament to the impact of our design leadership on product excellence and industry innovation. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599963055306-HRO6ZXK4WXKM8FFBW4OR/Untitled.007.png Emerson Network Power - What made it challenging? The scale and impact of our work were significant, shaping the user experience across a diverse range of mission-critical thermal, power, and fluid management systems essential to data centers and industries worldwide. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599963055299-IIJ04FGIBBI8D3SBQEHE/Untitled.006.png Emerson Network Power The scale and impact of our work were significant, shaping the user experience across a diverse range of mission-critical thermal, power, and fluid management systems essential to data centers and industries worldwide. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599963063118-NEKWV7BXB5BKQ0AOIZHF/Untitled.008.png Emerson Network Power The scale and impact of our work were significant, shaping the user experience across a diverse range of mission-critical thermal, power, and fluid management systems essential to data centers and industries worldwide. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1484246488787-T5GP3INYQBTN94U5BK46/2016-05-15_1143.png Emerson Network Power - Designing across form factors My team’s responsibilities extended beyond the human-machine interfaces (HMI) on physical data center equipment to encompass the entire ecosystem of digital interfaces used for remote monitoring and control. This included mobile and desktop applications that provided real-time insights and system management, as well as enterprise-level platforms designed for critical monitoring and control in large-scale command centers. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598166200370-TCWK47MQ8F81ZTX0MEX9/Screen+Shot+2020-08-23+at+12.01.56+AM.png Emerson Network Power - Systems Thinking & Design My responsibility also extended to include wall-mounted interactive LCD displays strategically placed within data centers—critical touchpoints for monitoring and managing infrastructure in real time. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599963035108-R8URNC2SLVSFGSF496Z9/Untitled.001.png Emerson Network Power - The original HMI Where we started. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599963038683-SOWZF99UEDVJFQ03CNQE/Untitled.002.png Emerson Network Power - Original HMI Where we started https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599963046796-69M8FG1E1IRCZ4SUFH7Y/Untitled.004.png Emerson Network Power - Redesigned HMI What we delivered — we successfully replaced the HMI from a cumbersome push-button interface to a frictionless touch-enabled interface https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1484083286308-GJ24W7KL3XYJD6SVA6FL/GDDFramework.png Emerson Network Power - Our process Our process was inspired in part by Alan Cooper’s thinking on Goal-Directed Design. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479222902986-1CUPQP77YZ2BCCQ5UWX3/iCOM_Research1.png Emerson Network Power To ensure a deep understanding of user needs and real-world challenges, we conducted comprehensive contextual inquiry and field research across multiple product portfolios and product families. Our research efforts began with the Thermal Management Portfolio, where we engaged directly with end-users in their operational environments. By observing workflows, gathering insights, and analyzing user interactions across various product lines, we identified key pain points and opportunities for innovation. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479847953416-PA59ZKD3QX98JCMDAYDX/002aa.png Emerson Network Power Through extensive user research conducted in data centers worldwide, we gained deep, firsthand insights into the pain points and frustrations users faced while interacting with the existing human-machine interface (HMI). By directly observing operators as they performed mission-critical workflows—such as responding to alarms, adjusting temperature setpoints, and managing thermal conditions—we identified key usability challenges that impacted efficiency, accuracy, and overall system effectiveness. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1484365631102-PGB1208TOZHSWGV1UBK9/output_tWxgfm.gif Emerson Network Power - Research Synthesis We conducted an extensive research and data analysis process, collecting thousands of data points and reviewing countless hours of recorded user interactions. Through rigorous synthesis and pattern identification, we extracted key insights that informed our design decisions, ensuring that every solution was rooted in real user needs, pain points, and behavioral trends. This deep analytical approach allowed us to create intuitive, user-centered experiences that aligned with both business objectives and industry best practices. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479492000809-32A0NCL5LO96SHQQJNQZ/IMG_7128.JPG Emerson Network Power - Affinity Mapping We conducted an extensive research and data analysis process, collecting thousands of data points and reviewing countless hours of recorded user interactions. Through rigorous synthesis and pattern identification, we extracted key insights that informed our design decisions, ensuring that every solution was rooted in real user needs, pain points, and behavioral trends. This deep analytical approach allowed us to create intuitive, user-centered experiences that aligned with both business objectives and industry best practices. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1484363659996-S6C0DSJGZ5O0PRY4MXSG/output_FHdeUh.gif Emerson Network Power - User Experience Themes The research findings were synthesized into comprehensive UX Themes and Elements, which distilled key user goals, objectives, and aspirations into actionable insights. These themes served as a strategic foundation, guiding the design process to ensure that the final solutions were intuitive, user-centric, and aligned with both functional needs and business objectives. By identifying common patterns and pain points, we were able to prioritize design decisions that enhanced usability, streamlined workflows, and delivered meaningful value to end users.. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1484190894660-GLHTKLW2JO7S6Z955CR4/output_koimrb.gif Emerson Network Power - Behavioral Profiles Beyond uncovering key UX themes from data clusters in the Affinity Map, we leveraged these insights to develop comprehensive user behavioral profiles, personas, and Jobs-to-Be-Done (JTBD) models. This approach enabled us to gain a deeper understanding of user needs, motivations, and workflows, allowing us to tailor design strategies that aligned with real-world use cases. By mapping patterns in user behavior, we ensured that our design solutions addressed core task pain points, improved usability, and enhanced overall user experience. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1484249725936-E1B29HFID97X3UZ16XRA/output_FkIeR4.gif Emerson Network Power - Personas Through our research and data synthesis process, we were able to identify and define primary, secondary, and tertiary personas, gaining a deeper understanding of user needs, motivations, and workflows. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1484258575151-6BV2J5DBU0XLQ6JYFTLR/2017-01-12_1538.png Emerson Network Power - Personas Through our research and data synthesis process, we were able to identify and define primary, secondary, and tertiary personas, gaining a deeper understanding of user needs, motivations, and workflows. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1484194708965-C9FMVWQAM0ACPKFM37WT/IMG_4923.jpg Emerson Network Power - Design Thinking Workshops After conducting in-depth research to establish a clear understanding of the challenges and pain points faced by end users, I designed and facilitated Design Thinking workshops to foster collaboration and innovation. These hands-on, cross-functional sessions brought together non-designers, engineers, product managers, and other key stakeholders, integrating them into the design and co-creation process. By guiding participants through structured ideation exercises, user empathy mapping, and rapid prototyping, I helped my team brainstorm and refine design concepts that were not only innovative but also deeply aligned with user needs and business goals. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479491740907-ZCN313G3G1TMQ0OW5CK1/IMG_7200.JPG Emerson Network Power - Design Thinking Workshops After conducting in-depth research to establish a clear understanding of the challenges and pain points faced by end users, I designed and facilitated Design Thinking workshops to foster collaboration and innovation. These hands-on, cross-functional sessions brought together non-designers, engineers, product managers, and other key stakeholders, integrating them into the design and co-creation process. By guiding participants through structured ideation exercises, user empathy mapping, and rapid prototyping, I helped my team brainstorm and refine design concepts that were not only innovative but also deeply aligned with user needs and business goals. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479847953654-2EAUN2MLZTBUL29G01SE/2016-05-18_1525.png Emerson Network Power - Design Thinking Workshop I led hands-on workshop sessions, guiding teams through the process of creating low-fidelity prototypes to explore and visualize potential interface improvements. In these sessions, I facilitated multiple small groups simultaneously, encouraging diverse perspectives and iterative thinking. Each group developed slightly divergent prototypes, allowing for a broader exploration of design possibilities and uncovering innovative solutions that might not emerge through a singular design approach. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1481830942950-9BHJY93BPACUO7Y2PHPA/2015-02-06_0926.png Emerson Network Power I led hands-on workshop sessions, guiding teams through the process of creating low-fidelity prototypes to explore and visualize potential interface improvements. In these sessions, I facilitated multiple small groups simultaneously, encouraging diverse perspectives and iterative thinking. Each group developed slightly divergent prototypes, allowing for a broader exploration of design possibilities and uncovering innovative solutions that might not emerge through a singular design approach. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1484089407903-X962SJTCFXHYH49GHM3K/IMG_0200.JPG Emerson Network Power I led hands-on workshop sessions, guiding teams through the process of creating low-fidelity prototypes to explore and visualize potential interface improvements. In these sessions, I facilitated multiple small groups simultaneously, encouraging diverse perspectives and iterative thinking. Each group developed slightly divergent prototypes, allowing for a broader exploration of design possibilities and uncovering innovative solutions that might not emerge through a singular design approach. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1484083544521-G247OD8RBNZM27BYNGKW/IMG_0203.JPG Emerson Network Power I led hands-on workshop sessions, guiding teams through the process of creating low-fidelity prototypes to explore and visualize potential interface improvements. In these sessions, I facilitated multiple small groups simultaneously, encouraging diverse perspectives and iterative thinking. Each group developed slightly divergent prototypes, allowing for a broader exploration of design possibilities and uncovering innovative solutions that might not emerge through a singular design approach. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1483915211592-5PYNSY29MZ51CFTPGXLC/IMG_7459.JPG Emerson Network Power I led hands-on workshop sessions, guiding teams through the process of creating low-fidelity prototypes to explore and visualize potential interface improvements. In these sessions, I facilitated multiple small groups simultaneously, encouraging diverse perspectives and iterative thinking. Each group developed slightly divergent prototypes, allowing for a broader exploration of design possibilities and uncovering innovative solutions that might not emerge through a singular design approach. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1484083638186-NLOLSYU45T5NR5L7AZEV/IMG_0205.JPG Emerson Network Power I led hands-on workshop sessions, guiding teams through the process of creating low-fidelity prototypes to explore and visualize potential interface improvements. In these sessions, I facilitated multiple small groups simultaneously, encouraging diverse perspectives and iterative thinking. Each group developed slightly divergent prototypes, allowing for a broader exploration of design possibilities and uncovering innovative solutions that might not emerge through a singular design approach. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1484083537279-ULTTXY5C13PZ270YESI5/IMG_0202.JPG Emerson Network Power I led hands-on workshop sessions, guiding teams through the process of creating low-fidelity prototypes to explore and visualize potential interface improvements. In these sessions, I facilitated multiple small groups simultaneously, encouraging diverse perspectives and iterative thinking. Each group developed slightly divergent prototypes, allowing for a broader exploration of design possibilities and uncovering innovative solutions that might not emerge through a singular design approach. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1481830948298-LIYFXV59PXSJB1EI56Z9/2015-02-06_0941.png Emerson Network Power On the final day of the three-day workshop, we brought in real end users to evaluate and provide feedback on the early prototype concepts. To ensure the insights were effectively leveraged, I coached the workshop teams on how to analyze user feedback, identify key improvement areas, and iteratively refine their paper prototypes. This hands-on approach not only strengthened the usability and functionality of the designs but also reinforced a human-centered mindset, empowering teams to create solutions that truly addressed user needs. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479491647037-VLGJ592L0TM5SRBW3I5P/IMG_7244.JPG Emerson Network Power - Storytelling Once the prototypes were finalized, I provided hands-on training to the workshop teams, equipping them with storytelling techniques to effectively communicate the value and impact of their ideas. This preparation was essential for the final day of the workshop, where senior leaders were invited to review the outcomes. By guiding participants in crafting compelling narratives, I ensured they could confidently articulate their design concepts, strategic rationale, and potential business impact, fostering stronger alignment between innovation teams and executive stakeholders. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1484082906273-OGAJ8FDDKHYOMZQ71MMV/2017-01-10_1156.png Emerson Network Power - UI Architecture Following the successful completion of user research and collaborative workshops, my team had gathered critical insights to inform the foundational strategy for the new design system. With a deep understanding of user needs, workflows, and system requirements, we began conceptualizing potential design solutions and information architecture that would drive usability and efficiency. A key deliverable from my UX team was the creation of detailed architectural drawings, such as the one shown here. These blueprints served as a strategic framework, guiding the development of a scalable and intuitive design system that seamlessly integrated across devices, product lines, and user touchpoints. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479490512764-63FHW9F00SYWIX2I47OK/IMG_7810.JPG Emerson Network Power - Polished Prototypes Building on the UX Plan and initial rough prototypes developed during the design workshop, my design team translated early concepts into polished, high-fidelity UX mockups. These refined designs served as the foundation for iterative prototyping, enabling us to progressively enhance the functionality, usability, and visual coherence of the user experience. By leveraging user insights and design best practices, we ensured that each iteration moved closer to a seamless, intuitive, and highly functional final product. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479490483827-2I0EL422G0Z74GE4B4JH/IMG_7820.JPG Emerson Network Power Building on the UX Plan and initial rough prototypes developed during the design workshop, my design team translated early concepts into polished, high-fidelity UX mockups. These refined designs served as the foundation for iterative prototyping, enabling us to progressively enhance the functionality, usability, and visual coherence of the user experience. By leveraging user insights and design best practices, we ensured that each iteration moved closer to a seamless, intuitive, and highly functional final product. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1484089984419-JG81O6HIPCHSHHOMZIP9/2017-01-09_1246.png Emerson Network Power - Designing at Scale The new UI framework architecture designed by my team not only eliminated key pain points but also established a cohesive, scalable design system that unified the look, feel, and functionality of applications across the entire product ecosystem. By creating a consistent visual language and interaction model, we enhanced usability, cross-product integration, and brand continuity, ensuring a seamless and intuitive experience for users across diverse device types and form factors. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479438545934-F7F4KO8TC2C3GHHS4AII/2015-10-23_0227.png Emerson Network Power - UX Roadshows Once the Product Vision was finalized, I strategically planned and led roadshows to ensure cross-functional alignment and stakeholder engagement. These sessions provided my team with a platform to present and walk through the proposed architecture and design solutions with product management, engineering, and other key collaborators. By fostering open dialogue, gathering feedback, and addressing technical considerations, these roadshows played a crucial role in refining our approach, securing buy-in, and driving a shared vision forward—ultimately ensuring a seamless transition from concept to execution. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479222752260-I0M58905PC7WSBVN6904/2015-10-23_0226.png Emerson Network Power - UX Roadshows Once the Product Vision was finalized, I strategically planned and led roadshows to ensure cross-functional alignment and stakeholder engagement. These sessions provided my team with a platform to present and walk through the proposed architecture and design solutions with product management, engineering, and other key collaborators. By fostering open dialogue, gathering feedback, and addressing technical considerations, these roadshows played a crucial role in refining our approach, securing buy-in, and driving a shared vision forward—ultimately ensuring a seamless transition from concept to execution. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1483915203399-X38TACM0ADF2N79YV38M/IMG_7791.JPG Emerson Network Power - Physical Storyboards As part of our Product Vision Roadshows, we leveraged large-scale physical storyboards as a powerful communication tool to articulate customer journeys and the overarching design vision to engineering teams. These visual narratives provided an immersive, interactive way to showcase the end-to-end user experience, making complex workflows more tangible and accessible. To foster engagement and cross-functional collaboration, engineers were encouraged to interact directly with the storyboards—placing sticky notes with questions, insights, and feedback at key points along the customer journey. This hands-on, tactile approach got teams on their feet and facilitated deeper discussions. It also helped bridge the gap between design intent and technical implementation, ensuring alignment between UX strategy and product development. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1483915265606-8O1IR645I4JON7VUX3M2/IMG_7792.JPG Emerson Network Power As part of our Product Vision Roadshows, we leveraged large-scale physical storyboards as a powerful communication tool to articulate customer journeys and the overarching design vision to engineering teams. These visual narratives provided an immersive, interactive way to showcase the end-to-end user experience, making complex workflows more tangible and accessible. To foster engagement and cross-functional collaboration, engineers were encouraged to interact directly with the storyboards—placing sticky notes with questions, insights, and feedback at key points along the customer journey. This hands-on, tactile approach got teams on their feet and facilitated deeper discussions. It also helped bridge the gap between design intent and technical implementation, ensuring alignment between UX strategy and product development. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479222872299-DJ7N0O96Q9DDT7OXXEZJ/panorama.png Emerson Network Power - UX & Eng Collaboration As part of our Product Vision Roadshows, we leveraged large-scale physical storyboards as a powerful communication tool to articulate customer journeys and the overarching design vision to engineering teams. These visual narratives provided an immersive, interactive way to showcase the end-to-end user experience, making complex workflows more tangible and accessible. To foster engagement and cross-functional collaboration, engineers were encouraged to interact directly with the storyboards—placing sticky notes with questions, insights, and feedback at key points along the customer journey. This hands-on, tactile approach not only facilitated deeper discussions but also helped bridge the gap between design intent and technical implementation, ensuring alignment between UX strategy and product development. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479844986363-5IX82U4Z6IBJ12TYLEPV/2016-11-22_1357.png Emerson Network Power - Walk the Walls With the development of the proposed user interface entrusted to globally distributed engineering teams, clear and precise communication was essential to ensuring design integrity. To bridge potential gaps, we implemented a structured approach to design collaboration, providing comprehensive context, guidelines, and documentation. This method was critical in preserving key design nuances, ensuring that every aspect of the user experience—from interaction flows to visual hierarchy—was faithfully executed across all teams and regional development hubs. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479222673862-JL32D77KUYLEOY699NJ6/Engineering_Collaboration1.png Emerson Network Power - Walk the Walls With the development of the proposed user interface entrusted to globally distributed engineering teams, clear and precise communication was essential to ensuring design integrity. To bridge potential gaps, we implemented a structured approach to design collaboration, providing comprehensive context, guidelines, and documentation. This method was critical in preserving key design nuances, ensuring that every aspect of the user experience—from interaction flows to visual hierarchy—was faithfully executed across all teams and regional development hubs. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479222704360-KP4AFK4FP4C2NZAMC0AN/ICOM_Engineering.png Emerson Network Power - Walk The Walls With the development of the proposed user interface entrusted to globally distributed engineering teams, clear and precise communication was essential to ensuring design integrity. To bridge potential gaps, we implemented a structured approach to design collaboration, providing comprehensive context, guidelines, and documentation. This method was critical in preserving key design nuances, ensuring that every aspect of the user experience—from interaction flows to visual hierarchy—was faithfully executed across all teams and regional development hubs. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479492159756-NXITA323FE7M3VK01GZ1/IMG_4635.JPG Emerson Network Power - Walk The Walls With the development of the proposed user interface entrusted to globally distributed engineering teams, clear and precise communication was essential to ensuring design integrity. To bridge potential gaps, we implemented a structured approach to design collaboration, providing comprehensive context, guidelines, and documentation. This method was critical in preserving key design nuances, ensuring that every aspect of the user experience—from interaction flows to visual hierarchy—was faithfully executed across all teams and regional development hubs. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1484083756608-0ISVK1AEY3TZ2Q1YZOU1/IMG_4735+2.JPG Emerson Network Power - Incorporating Live Feedback After guiding the engineering teams through the “Walk The Walls” activity—an immersive, hands-on review of our design concepts—we introduced the digital functional prototype within Azure. This interactive session allowed stakeholders to visually and experientially engage with the prototype in real time. Immediately following the presentation, we began incorporating live feedback, rapidly iterating on the design to ensure alignment across teams. This collaborative, real-time approach significantly reduced the inefficiencies of traditional feedback loops, eliminating the need for prolonged back-and-forth exchanges via email and Azure comments. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1484083759392-VZM4C6O6PF43MQABZUES/IMG_4736.JPG Emerson Network Power - Incorporating live feedback After guiding the engineering teams through the “Walk The Walls” activity—an immersive, hands-on review of our design concepts—we introduced the digital functional prototype within Azure. This interactive session allowed stakeholders to visually and experientially engage with the prototype in real time. Immediately following the presentation, we began incorporating live feedback, rapidly iterating on the design to ensure alignment across teams. This collaborative, real-time approach significantly reduced the inefficiencies of traditional feedback loops, eliminating the need for prolonged back-and-forth exchanges via email and Azure comments. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479438470183-NW3TVCG9PV1DC1CSZTRM/Collab.png Emerson Network Power - UX + Eng Strategic Planning After presenting the Product Vision, I facilitated targeted deep-dive discussions with division product and engineering teams to translate strategic goals into actionable product requirements. These sessions were instrumental in refining the product backlog, ensuring alignment between user needs, business objectives, and technical feasibility. Additionally, I led collaborative planning efforts to define iteration cycles, prioritize features, and establish a structured release roadmap that balanced innovation, usability, and development constraints. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479492002584-EGSL2L70X5CRM9NGZC3F/photo+4.JPG Emerson Network Power - UX + Eng Strategic Planning After presenting the Product Vision, I facilitated targeted deep-dive discussions with division product and engineering teams to translate strategic goals into actionable product requirements. These sessions were instrumental in refining the product backlog, ensuring alignment between user needs, business objectives, and technical feasibility. Additionally, I led collaborative planning efforts to define iteration cycles, prioritize features, and establish a structured release roadmap that balanced innovation, usability, and development constraints. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479492186971-WHYSR7JJ7NLII5LDMBG1/IMG_5138.JPG Emerson Network Power - UX & Engineering Collaboration Product teams from across Emerson’s global network traveled to our Huntsville, AL studio, investing significant time and effort to participate in planning deep dives with me and my team. For many, this was their first exposure to UX methodologies, and some approached the process with skepticism. However, through collaborative workshops and strategic discussions, we were able to transform ambiguity into clarity, ensuring teams left with a well-defined vision of what they were building and why it mattered. It was incredibly rewarding to witness this shift—seeing engineers and product managers embrace user-centered design principles and gain confidence in the process. Occasionally, I would even receive a thoughtful note of appreciation, a reminder of the lasting impact our work had on both the products and the people behind them. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479490685504-AAJR1O6QL3WTIMPOSRPS/IMG_7778.JPG Emerson Network Power - Negotiating Tradeoffs Here, my team and I are actively engaged in a strategic planning meeting with members of two separate software engineering teams—one based in Europe and the other in China—who were in the process of adopting the UX framework we designed. While both teams would leverage the shared library of reusable UI components we designed to establish a consistent, unified look and feel across applications, each had some unique technical and user requirements that required careful consideration. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479222704708-3MSA95HY2ISJ7L4F75OW/2015-10-23_0228.png Emerson Network Power - Negotiating Tradeoffs As part of this collaboration, I frequently led negotiation discussions to address UX tradeoffs, ensuring that design consistency was maintained while accommodating the divergent needs of each team. By balancing usability, scalability, and development feasibility, we worked together to create a cohesive, user-centered experience across Emerson’s global product ecosystem. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599963570765-LA2NYEZSEH5JLYQ8GFGG/Untitled.003.png Emerson Network Power - Hardware Prototypes We had the invaluable opportunity to build and test high-fidelity prototypes of the redesigned human-machine interfaces (HMIs) using an actual touch-enabled LCD display, identical to those that would be mounted on the final production units. This hands-on approach allowed us to conduct heuristic evaluations and A/B testing in a real-world context, ensuring our design decisions were grounded in practical usability insights. Through these tests, we established a baseline measure of task completion rates, closely observing how users navigated critical workflows with the existing HMI compared to the proposed redesign. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479490189407-SN64FKI9I5LP1LUIXOZH/IMG_9269.JPG Emerson Network Power - Task Analysis The document shown in this photo is an example of how UI Task Analysis test results were systematically coded and visualized to ensure clear communication with Product Management and Software Engineering teams. This structured approach allowed stakeholders to quickly identify usability challenges and opportunities for improvement. In the table, the X-axis represents each test participant, while the Y-axis lists all UI tasks they were asked to complete using the interface. The results are color-coded for easy interpretation: green indicates successful task completion, yellow highlights areas where users encountered difficulties, and red signifies tasks that participants were unable to complete. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1482627743045-SMP48HKHBOBWP7V4AOWA/File_000+%282%29.jpeg Emerson Network Power - Firetrol Mark III Electric Fire Pump Controllers ASCO, a business unit of Emerson, sought to modernize the user interface (UI) of its Mark III Electric Fire Pump Controller product line. Recognizing the need for a cost-effective, scalable solution, I was invited to pitch and lead the design implementation of a reusable UI framework that I had architected. Rather than investing in a fully custom-designed UI for each product, my proposed framework provided a flexible, standardized approach that significantly streamlined development. This solution not only reduced costs but also accelerated ASCO’s engineering workflow, cutting the time required to produce a functional (coded) proof of concept by 75%—from several months to just a few weeks. The success of this implementation demonstrated the power of strategic UX innovation in driving efficiency, reducing complexity, and enhancing product scalability. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479441231740-CUFCPWBWME2CNRU0EQLT/2016-06-16_0820.png Emerson Network Power - Firetrol Mark III Electric Fire Pump Controller The reusable UI framework developed by my team enabled the Firetrol Engineering team to achieve an unprecedented turnaround, successfully delivering a proof of concept (POC) within a highly compressed timeline. This rapid development allowed Firetrol to showcase its innovation on a national stage, debuting the POC at the 2016 NFPA Conference in Las Vegas, NV—the industry’s largest and most influential trade show. Our framework not only accelerated development and reduced engineering effort but also laid the foundation for future scalability and design consistency across Firetrol’s product ecosystem. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479441275213-9OZDCSRSU9CJBWKF2GIX/2016-06-16_0825.png Emerson Network Power - NFPA Tradeshow Debut - Firetrol Mark III Electric Fire Pump Controller As part of my role, I had the opportunity to attend numerous industry trade shows where the products my team and I designed were showcased and met with overwhelmingly positive feedback. One of the most memorable moments was the debut of the ASCO user interface for Firetrol at the National Fire Protection Association (NFPA) tradeshow. The innovative design immediately captured the curiosity and interest of attendees, drawing them to our booth to explore its functionality firsthand. Seeing months of dedicated research, design, and iteration culminate in a successful product launch was truly rewarding. Witnessing industry professionals engage with and appreciate our work reinforced the impact of human-centered design in delivering solutions that are not only intuitive and efficient but also set new standards for usability in mission-critical systems. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479441252341-SSVJDWLY728AX769W2JN/2016-06-16_0820_002.png Emerson Network Power - NFPA Tradeshow https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479441286968-R8U0TPO1OYTRRZM68R6Z/2016-06-16_0820_001.png Emerson Network Power - NFPA Tradeshow https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479441270023-KO9LA2K4RVJKP6YJZHYV/2016-06-16_0825_001.png Emerson Network Power - NFPA Tradeshow https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479222719369-RU7DG7ESCJXKBGVQUQNE/27.png Emerson Network Power - APPENDIX: Product Launch & Marketing Following product launches, my role frequently evolved to include strategic support for product marketing and promotional efforts. This involved collaborating with marketing teams, sales divisions, and key stakeholders to effectively communicate the value, usability, and innovation of our designs. I contributed to go-to-market strategies, product positioning, and customer education initiatives, ensuring that the user experience narrative was seamlessly integrated into brand messaging, promotional materials, and industry outreach efforts. https://deidreali.me/intel daily 0.75 2025-02-10 https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1512375205139-29R3T8WULLZ3FSH95N7A/IMG_1184.JPG Intel https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479503746147-39ENARVRFMHH9N9YLAF4/Intel_DesignCollaboration1.png Intel - Design Thinking Workshop I frequently planned and facilitated design thinking workshops with multi-disciplinary, cross-functional teams. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479503759387-N655DD0NKLUWWZVQX0XX/Intel_DesignCollaboration2.png Intel - Design Thinking Workshop https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479506303088-7XCMRWE55V9OJDAYLNAT/_DSC0333.JPG Intel - Design Thinking Workshop https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479506428885-OXY0SHD7NVP0OKDGC8Y8/IMG_1213.JPG Intel - Design Thinking Workshop https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479506605311-63Q06S3U3UQW891E4CMA/IMG_1184.JPG Intel - Design Thinking Workshop https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479500200698-KR7A8I2KF88I4FUCG9OH/Intel_Team.png Intel - The Intel Sales Enablement UX Team https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479506469511-T8SGKKIJ5JJ0FL9ZMTC6/IMG_1201.JPG Intel - Junk Prototyping https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479506529394-ECC36FS8729PE2TOLBBY/IMG_1197.JPG Intel - Junk Prototyping https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479506547872-TZU33RJL37A23551A18Q/IMG_1187.JPG Intel - Personas https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479506606547-70PO528DI2PF6D8DM5CY/IMG_1180.JPG Intel - Personas https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479503977571-4RKOA81EU3QIQCBGTP8U/_DSC0021.jpg Intel - Team Collaboration / Jams https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479503986911-V0IL4JPIG3VEME4IOEKM/_DSC0017.jpg Intel - Team Collaboration / Jams https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479504166991-81RTF9DC2LHX1FJOV4IS/_DSC0016.jpg Intel - Team Collaboration / Jams https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479506018451-3QDRKASLTGSIJZ3ZZ27Z/_DSC0028.JPG Intel - Team Collaboration / Jams Daily collaboration with my UX teammates produced extraordinary results. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479506108390-QJKWWABQTBVGZWSKQONR/_DSC0024.JPG Intel - Team Collaboration / Jams https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479499854219-YG68J6VHGS6M77JBSP4I/IMG_0677.jpg Intel - 2012 'UX Immersion Conference' in Portland, OR. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479499905011-8EYGQ1LPWMJ2F7BTLZAW/IMG_0356.jpg Intel - Participatory Design with Users https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479499912500-HFPROMDV1T41WW37PIJ7/IMG_0348.jpg Intel - Participatory Design with Users https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479499970673-FR2GBW9M62WWRFO0SAA4/IMG_0346.jpg Intel - Participatory Design with Users https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479499872977-L3DY1WTXXP4W94R99DB8/IMG_0362.jpg Intel - Participatory Design with Users https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479500116015-XQOVDNXQBTLOSPHRN1MI/IMG_0338.jpg Intel - Participatory Design with Users https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479500124572-PVZI19KR2HPVMVM78KOP/IMG_0335.jpg Intel - Participatory Design with Users https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479500161205-KZ4E1QD11B63JMLDFZIZ/IMG_0318.jpg Intel - Participatory Design with Users https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479504124947-FPPTCHN4D7LZ8D9RHWVF/IMG_0340.jpg Intel - Participatory Design with Users https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479506200995-A7RIAD7HBRWMSP9DXKVU/IMG_1880.jpg Intel - Paper Prototyping https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479506291498-LEPAZV1I83KA74QC77PW/IMG_1874.jpg Intel - Paper Prototyping https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1480035455337-P1N6RTWOK1UXA1TBTFTI/IMG_3313.png Intel - Paper Prototyping https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1480035563741-SJ9ALJQ3Z6CVE4CUJ2FH/IMG_3312.jpg Intel - Paper Prototyping https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1480035569747-YEDHYHSSSZZBUJ391YZX/IMG_3261.jpg Intel - Paper Prototyping https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1480035595960-EJK7DYDNRFTSUM13EZAH/IMG_3259.jpg Intel - Paper Prototyping https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479505735670-8PDYBC1HSQYKT32UT0HT/2013-04-20_1457.png Intel - Storyboarding https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479505788085-BT2M3Q985PD8F3RAVNAI/RP_Storyoard_SMG.png Intel - Storyboarding https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479505707320-XMDPCP8EARPHZXZ65Y51/2013-04-20_1456.png Intel - Storyboarding https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479505686126-3EGZ8S4UJAL4K8BDRBMC/2013-04-20_1454.png Intel - User Story Backlog Planning https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1480035492105-4L5Z65NUF189VKFD7Y1B/IMG_3683.jpg Intel - User Story Backlog Planning https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1480035533044-Z72X3P6OY364ECFP5UO2/IMG_3680.jpg Intel - Backlog Planning https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1480035448635-6UYXBU7V7MER87I2O2LS/IMG_3684.jpg Intel - Backlog Planning https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1486082760284-J4KBPEA26NF27IY25NRY/File_000.jpeg Intel - Lean Certification Achievement https://deidreali.me/nike daily 0.75 2025-02-09 https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1483999104564-0TLCUFAOWCRVRXVL1Y6V/Nike_Wireframe1.png Nike 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https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1513456876882-8727HW5AU6QPLHC8YJFZ/IMG_8909.JPG Consulting https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1513456872536-TPKV1O93Z21JG0ZF9PEM/IMG_8803.JPG Consulting https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1513460144609-DODWJAIRNVPFGRO9ZXQS/IMG_8939.JPG Consulting https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1513456882125-E6LZZ4G20OSMV0AQ7P6H/IMG_8838.JPG Consulting https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1513456879247-QYPLMBNOWAF0F5QIHZN3/IMG_8915.JPG Consulting https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1513469712400-8RROUT6TM4OUHHYMAGTF/output_pHfvEM.gif Consulting https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1513460751645-D36Z4JA7U91RQ0OTE421/output_YQDKjq.gif Consulting https://deidreali.me/more daily 0.75 2025-02-10 https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1480805872016-N5NSE714Z5SC2UC21U50/2016-11-22_1357_001.png Misc https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/814529ba-3e4f-4983-b174-fc97e5f9d9e8/GM3Q7334.jpg Misc 2006 Birmingham, AL — Onstage at an executive conference, receiving recognition from former Alabama Power Company President & CEO Charles McCrary for my contributions to "Inventing the Future" of internal communications at Alabama Power and Southern Company. I was invited to present a live demonstration of a teleconferencing solution I developed from the ground up and was honored for pioneering the use of emerging RSS technology to enhance customer service communications. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479084990115-J687EXDSXH6A0ODHK9K1/File_001.jpeg Misc - 2012 Cohort: Intel UX Innovator https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1512363915789-BF70Y63T9S7W4KUHEVFR/POTY_Gold.png Misc - Consulting Engineer Magazine Product of the Year 08-2016: Liebert eXM Uninterruptible Power Supply HMI Named "2016 Product of the Year" by Consulting-Specifying Engineer Magazine. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479225973600-MPWYYJXGYIIPN5XCZQKL/Scan+1.jpeg Misc - Letter of Recognition https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479225911523-OYYXC46HBN4MSZXWQMS9/Scan.jpeg Misc - Letter of Recognition https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479154893439-QBP00MFQ8QD7AV4X11UJ/UAB_degree.jpg Misc - Bachelor of Arts - Communications https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479154780520-E4ZKCV59ABKNMM3B85C2/Certificate.png Misc - Customer-focused Product & Service Design https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479154786342-5ZHFH3FE625OPZ6PDLWC/Certifficate_SPL.png Misc - Software Product Lines https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1527441147597-CO59OGRYAX94FOM3TU6G/IMG_1503.JPG Misc - AWS Certification 05-2018 - Very insightful training on developing a cloud adoption roadmap, learning strategy and ‘how-to planning’ derived from real customer implementation and migration projects. Exposed to an array of topics from Cloud Adoption Framework white papers (Security, Platform, Business, Process, Operating, Maturity and People). In some ways, the adoption approach reminds me of methods I've used working with product teams to build UX Roadmaps for solution(s) being architected using pre-built components/patterns from a UI Design System/Framework. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479154904221-KDATP5EU76ECWL7XBP40/SME_Lean.jpg Misc - Lean Certification https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479154806239-M5P06W8L04AOF7F9XY16/PMI.png Misc - Agile Certification https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479154789327-FZUPP8L8O1467P20Y6N0/CSPO.png Misc - Scrum Certification https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479154815580-G25QNE1Q1YGB4T802U1D/HFI.jpg Misc - Human Factors International https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1529016154169-7S8AV69UJ6WMFBMC7ZY2/Screen+Shot+2018-06-14+at+3.30.43+PM.png Misc - Certificate: Hoshin Kanrial Strategic Planning I was exposed to Hoshin Kanri when I first began my journey in Lean process improvement in 2010. This training was a good refresher and I enjoyed the course very much. Management's top priorities are planning and ensuring that everyone is working on the organization’s key business objectives. Hoshin Kanri is a tool that helps management successfully realize these top priorities. This methodology allows for breakthrough innovations and continuous improvement. It provides a method for creating a comprehensive deployment strategy between all levels of employees, keeping everyone focused on top priorities in the organization. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479843259908-JU0LR64MON6PR106G910/IMG_9686.JPG Misc - Assoc. of International Product Marketing & Management https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1479085076452-KC0LC2LQKK0VYCU0VGPD/File_002.jpeg Misc - Certified Chyron Lyric Operator https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1478906289356-VANW4VY1BEQXWGSW52Y1/image-asset.jpeg Misc - 2010 Business Alabama "Up & Comers" https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1522105380354-JPDVP2IWYW4JD6RULDLB/product.png Misc - UX Design of Liebert® iCOM Thermal Controls User experience design of product suite used for thermal management and optimization of data centers (at both the unit and system levels). Featured easy-to-use, touch screen interfaces that give data center managers the insight needed to maximize performance. Product suite consisted of Large LCD wall display (for central command centers), small unit HMI display and mobile device UI. My Role: UX Manager, UI Architecture Product Brochure https://deidreali.me/amazon daily 0.75 2025-02-09 https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1739069405401-2APR4DGWB93KSMIXHTL0/IMG_8323.jpg Amazon https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1520617161124-BQPGSGRY1YB28QYH38X1/IMG_5478.JPG Amazon - My Amazon Fulfillment UX Team https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1519953404477-WG93PM63UM3V0CWCQLPM/IMG_6187.jpg Amazon - Mission: Unifying the UX of Solutions that Enable Amazon Fulfillment https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1519957544527-DDGEJYBHWQDISIRBQH8W/Screen+Shot+2018-03-01+at+6.20.25+PM.png Amazon - Work Hard. 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Make History. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1519953399747-PI9OW2OT5ESZPK1O7RET/IMG_6082.jpg Amazon - Research: Contextual Inquiry I’ve spent spent countless hours in fulfillment centers gaining first-hand understanding of the the critical user journeys (CUJs) of the the Fulfillment Center Associates who used the user interfaces we designed. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1519953398883-HKM8NVX7K9K8DMNRH8LC/IMG_6096.jpg Amazon - Research: Contextual Inquiry I’ve spent spent countless hours in fulfillment centers gaining first-hand understanding of the the critical user journeys (CUJs) of the the Fulfillment Center Associates who used the user interfaces we designed. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1519953203041-IQ81UBM15QXSNSQRKX8O/IMG_8347.JPG Amazon - Observational Studies I’ve spent spent countless hours in fulfillment centers gaining first-hand understanding of the the critical user journeys (CUJs) of the the Fulfillment Center Associates who used the user interfaces we designed. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1519953212763-7RL5T1BZJV4XBA14HL28/IMG_8348.JPG Amazon - Observational Studies I’ve spent spent countless hours in fulfillment centers gaining first-hand understanding of the the critical user journeys (CUJs) of the the Fulfillment Center Associates who used the user interfaces we designed. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1519953220984-TMV1NW4N36ITT8Z41583/IMG_8346.JPG Amazon - Observational Studies I’ve spent spent countless hours in fulfillment centers gaining first-hand understanding of the the critical user journeys (CUJs) of the the Fulfillment Center Associates who used the user interfaces we designed. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1519953211122-1MWCFX89ZDIH1EZAYUQ8/IMG_8351.JPG Amazon - The Fulfillment UI Ecosystem Spans Form Factors Featured: Handheld Scanning Device From small hand-held scanning devices, mobile phones, and tablets to large form factors such as large LCD wall-mounted and equipment-mounted displays - we designed experiences across the HMI continuum. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1519953209793-TSTB1PF9SS6W47V5L40S/IMG_8345.PNG Amazon - The Fulfillment Experience Ecosystem Workstation LCD Experience https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1519953219192-337YUS9Y5JCS5PUAYHQW/IMG_8341.JPG Amazon - The Fulfillment Experience Ecosystem Manual HMI Experience https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1519953359090-1YBLNR0MGHXN6Y7SY4X3/IMG_8323.JPG Amazon - The Fulfillment Experience Ecosystem Semi-Autonomous HMI Experience https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1519953310933-5TS4UZKUNZV4P66D7DZ7/IMG_8337.JPG Amazon - The Fulfillment Experience Ecosystem Fully Automated (Robotics) Experience https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1519953232539-ZCDN5T9MXMQ2JKALOOSK/IMG_8342.JPG Amazon - The Fulfillment Experience Ecosystem Workstation Experience https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1519953228463-Q8WSSXU7LPPU752PVTLP/IMG_8343.JPG Amazon - The Fulfillment Experience Ecosystem HMI Experience https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1519953237450-N612TJ4K9UEB3KGNA1Z6/IMG_8344.JPG Amazon - The Fulfillment Experience Ecosystem Workstation Experience https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1519953247128-AL5GLBOPDNGPNUOBQF0U/IMG_8338.JPG Amazon - The Fulfillment Experience Ecosystem Fully Autonomous Experience (Robotics) https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1519953269013-115IYKQHXFUZ4DTOBQ1D/IMG_8336.JPG Amazon - The Fulfillment Experience Ecosystem Workstation Experience 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https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1524837523554-XG36PNXBV9IFFON5DN6R/Screen+Shot+2018-04-27+at+6.55.05+AM.png Copy of Testimonials https://deidreali.me/google-2018-present daily 0.75 2025-02-09 https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1555291351561-MC2UR826EOJP7KD8TK8H/pastedImage0.png Google https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1739063618621-Z642QXPV6RNW5K1N5XGF/IMG_8885.jpg Google https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599948609965-TAQIGIB1PX1G5DWCLLYE/Untitle.002.png Google Hired in Q3 2018 with a mandate to scale the UX team from 2 to 6 members and deliver the first Product Vision for a unified Google Developer (DevOps) Console by Q1 2019. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161450317-ERDRJNDN4NCKWS059DCK/Screen+Shot+2020-08-22+at+10.36.23+PM.png Google My team and I conducted a comprehensive evaluation of the end-to-end Google Developer workflow, identifying nine key areas that could be unified to establish the foundational framework for the new Google Developer Console. For the initial phase, we prioritized three critical areas—Workspaces, Settings, and Issue Management—based on their task frequency, operational significance, and the breadth of cross-cutting UI parameters impacted by the proposed design changes. This strategic focus ensured that early improvements would deliver the greatest value to developers while laying the groundwork for a more cohesive and scalable experience. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161443901-4J196KHG01HOGE3SRGOQ/Screen+Shot+2020-08-22+at+10.37.31+PM.png Google We collaborated closely with Engineering and Product Management stakeholders to gain a deep understanding of the challenges from their perspective. Simultaneously, we conducted foundational user research to map workflows and identify key pain points, ensuring that our solutions were informed by both business and user needs. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599950034414-RIVT1GC0SZQOXGYZVJDE/Screen+Shot+2020-08-22+at+11.03.35+PM.png Google Our research provided valuable insights that enabled us to develop a series of preliminary mockup sketches, or design hypotheses, exploring potential solutions to the identified challenges. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161457534-OAUSPOJIGR4Z5Z76T3VB/Screen+Shot+2020-08-22+at+10.37.09+PM.png Google Our cross-functional team actively collaborated throughout the design process. We presented design mockups to key stakeholders, encouraging their feedback and participation by having them sketch their own concepts. To foster creativity and alignment, we utilized the ‘Crazy 8s’ ideation exercise and dot voting to identify and refine the most promising ideas. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161443392-60L9XWRWRO3XJ2TUI5WL/Screen+Shot+2020-08-22+at+10.37.51+PM.png Google Based on stakeholder feedback, we developed high-fidelity wireframes that integrated key ideas and design decisions from the workshop discussions. To validate these solutions, we conducted a subsequent round of user research and A/B testing with users, measuring their effectiveness in addressing critical pain points and refining the design accordingly. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161440371-JK9NB7NAF9O57GRJEDVM/Screen+Shot+2020-08-22+at+10.38.14+PM.png Google Designers quickly iterated wireframe designs based on user research and A/B testing https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161439250-3RSD1LK7Q25ASPPSE31B/Screen+Shot+2020-08-22+at+10.38.41+PM.png Google Designers quickly iterated wireframe designs based on user research and A/B testing https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161436239-5259FTC4E1TAWC24QKRN/Screen+Shot+2020-08-22+at+10.39.02+PM.png Google Of the nine areas identified for unification within the Developer Console, 'Settings' had the most inconsistent user workflows across all of the standalone Google developer applications at the time. To streamline integration, my team and I developed a common settings management UI framework, ensuring a cohesive and scalable solution for all standalone developer apps migrating into the new unified console. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161435444-C0DK0UPJYVCY4R6TQ45W/Screen+Shot+2020-08-22+at+10.39.27+PM.png Google As the UX lead, I navigated complex trade-offs between multiple app engineering teams to determine how standalone developer app settings would integrate into the new consolidated settings framework. Since not all settings aligned seamlessly in a 1:1 mapping, I facilitated strategic discussions to prioritize which features would be incorporated while ensuring a cohesive and user-friendly experience. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161435689-N2YBBRBUGT4BVED98JMK/Screen+Shot+2020-08-22+at+10.39.48+PM.png Google Rough hypothesis of a new information architecture for global settings we presented during the Design Blitz and adjusted based on participant feedback. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161431189-MKIK083Q1061G45J1IO9/Screen+Shot+2020-08-22+at+10.40.26+PM.png Google After the Blitz, sketch wireframes evaluated with end users and designs iterated based on user feedback. https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161430488-0LU0BO40VYH9PK1D97G7/Screen+Shot+2020-08-22+at+10.40.45+PM.png Google https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161424501-JMN15A8D1JV0EB9DTLC6/Screen+Shot+2020-08-22+at+10.41.00+PM.png Google https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161421836-0RZ2T416DXA4XAOBEQG1/Screen+Shot+2020-08-22+at+10.41.15+PM.png Google - DevOps: Design Thinking/UX Workshops https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161413836-A7SU7K4CLE96NHYMH6C3/Screen+Shot+2020-08-22+at+10.42.48+PM.png Google - DevOps: Design Thinking/UX Workshops https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161413645-WRX0J4JHG1AGA4D9HHU9/Screen+Shot+2020-08-22+at+10.42.31+PM.png Google https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161424100-VVOYCWTXEKA48TVJY4LG/Screen+Shot+2020-08-22+at+10.41.32+PM.png Google https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161420044-3MGTOTIW3I5RCQUD48N6/Screen+Shot+2020-08-22+at+10.41.52+PM.png Google https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1598161420091-ORZ2GKIP53QEK6UI8XW4/Screen+Shot+2020-08-22+at+10.42.13+PM.png Google https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1739063661086-A8DWE1FEAAATGWME6YOX/Untitled.003.png Google https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599947560866-437VZXSDKZA0C3HWW986/Untitled.004.png Google https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599328446548-19W04Y0S4P5CICYE4WV2/gce_autoscaling_1_disk.png Google - Compute Engine CUJ: Autoscaling VM Instances https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599328446653-IIUZZFY01IJ5RMODPILK/gce_autoscaling_2_instance.png Google - Compute Engine CUJ: Autoscaling VM Instances https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599328447365-TFHUYFS4FB6DJTQB92CY/gce_autoscaling_3_image.png Google - Compute Engine CUJ: Autoscaling VM Instances https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599328447692-Z0H987KVQXV3RLP66FJN/gce_autoscaling_4_image_instance_template.png Google - Compute Engine CUJ: Autoscaling VM Instances https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599328448111-TQLQAGIHMQ0E7J15Y1WC/gce_autoscaling_5_autoscaling.png Google - Compute Engine CUJ: Autoscaling VM Instances https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599328448419-TX3FY3OS2QZLPRZ9ZF0U/gce_autoscaling_6_lb.png Google - Compute Engine CUJ: Autoscaling VM Instances https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1599328448773-7S9G5J33OCOW59XVJYD5/gce_autoscaling_7_backend.png Google - Compute Engine CUJ: Autoscaling VM Instances https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1739063578567-44246X66IH4JHVV70GSV/image-asset.png Google https://deidreali.me/facebookmeta daily 0.75 2025-02-09 https://images.squarespace-cdn.com/content/v1/562ba4d1e4b032ea4e3a9039/1639030426554-EUYNAFXHWM3VG567YTG1/IMG_2067.png Facebook/Meta