UX MANAGER, Amazon Fulfillment Technologies

Amazon operates over 175 fulfillment centers worldwide, spanning more than 150 million square feet, where associates pick, pack, and ship millions of customer orders annually. These operations depend on an intricate ecosystem of over 200+ enterprise applications, each supporting critical end-to-end fulfillment user journeys (CUJs), including:

  • Picking

  • Scanning

  • Stowing

  • Sorting

  • Packing

  • Unloading & Loading

  • Labor & Resource Planning

  • Labor Training

Designing at the Intersection of the Physical & Digital Worlds

As UX Manager for Amazon Fulfillment Technologies, I led a multidisciplinary team of designers, researchers, and technologists to shape and simplify the fulfillment center experience through a human-centered design process. Our mission was to bridge the gap between digital interfaces and real-world fulfillment operations, ensuring that every touchpoint—whether software, equipment, or workflow—the technology that associates used for fulfillment center operations was optimized for efficiency, usability, and scalability.

Our work extended beyond traditional UI design to the intersection of the physical and digital worlds, encompassing:

  • Physical environments – optimizing warehouse layouts, lighting, and workstations.

  • Equipment interactions – improving ergonomics and usability for handheld scanners, packing stations, and automation tools.

  • Work processes – streamlining end-to-end workflows to reduce cognitive load and improve efficiency.

To unify the fulfillment center experience, we launched a scalable Design System that provided engineering teams with standardized UX components for:

  • Visual UX – enhancing interface consistency and usability.

  • Haptic UX – optimizing touch-based interactions for speed and accuracy.

  • Environmental UX – improving usability in variable lighting, noise, and warehouse conditions.

By bridging digital interfaces with real-world workflows, we streamlined operations, reduced cognitive load, and created a more cohesive and efficient fulfillment experience.

Foundational Contributions to Amazon Robotics UX

In addition to leading fulfillment UX, I was one of the earliest members of the Amazon Robotics UX team, where I contributed foundational UX program thought leadership. This work helped shape the future of human-machine interaction in highly automated warehouse environments, ensuring that technology not only augmented human capabilities but also integrated seamlessly into fulfillment workflows.

360° Feedback

Leadership

"When opportunities arise that need a champion or owner Deidre regularly volunteers. Her efforts have helped to build and define our design studio culture." -Director

"Deidre creates action plans that have an exactness and accuracy of detail. She communicates a vivid vision for our team's structure." - Direct Report

"Deidre treats all team members respectfully. She always listens to team member's different thoughts and then make right decision on vision of team development and exposure. She always helps every team member grow in the way that they desire and provides available resources to support their growth. What she does makes me redefine what it means to be a manager." -Direct Report

"Deidre understands how to set goals and manage her team to achieve them. Our org is composed of many teams so Deidre's ability to work with and understand the team dynamics has been beneficial to the team." -Direct Report

"You came into the organization and immediately looked for ways to challenge and strengthen your team. You have a strong draw to process and getting clarity and alignment on the best ways to organize and get things done. You have shown a passion for cross-team efforts within HCD." - Direct Manager

"Deidre's optimism is by far her best superpower. This helps her to lead her team through very trying times and helps build relationships with external teams. I was able to directly observe this during the early discussions she led with the Amazon Robotics team." -Principal UX Designer

"Deidre is very focused on her team's growth and learning. Since coming to HCD, she's taken the lead on a handful of org wide initiatives such as the Monthly UX Manager's meeting and the UX Lunch & Learn series. She is growing HCD as a learning organization." -Sr. Design Manager

"Deidre's superpower is her ability to enshrine ownership in her team by growing a strong project management acumen among her direct reports. She pushes her team to Thin Big by understanding what objectives they are driving toward and how to focus on the highest impact work." -Sr. UX Researcher