Alabama Power Company / Southern Company | Role: Web Technologist (2006-2009)

“I’ve had the pleasure of knowing Deidre Ali for the past two years, starting from her professionalism at Alabama Power. I have worked with Deidre on the Customer Service RSS project that changed how communications are delivered throughout the Southern Company footprint. The Customer Service RSS project was initially piloted at Alabama Power in their Customer Service Center to provide “real-time” delivery of communications. Deidre was very influential in choosing an appropriate RSS technology vendor to help revolutionize real-time communications at Southern Company. Deidre was very instrumental and provided key leadership throughout the lifecycle of the Customer Service RSS project. Deidre helped establish the project technology environments, select key test users, and deliver communications to the key stakeholders of the project. Deidre’s technical skills contributed to the successfulness of the Customer Service RSS project. I highly recommend Deidre Ali for her proven leadership, professionalism, dedication, and her commitment to achieving substantial results. -Senior Software Engineer

“For the past several years Deidre has been a valuable part of the web development team and has contributed to the success of may projects including numerous websites and the deployment of new communications technology. She has been instrumental in pushing the technology envelope as Alabama Power moves deeper into the world of electronic communication.” - Manager - Advertising & Communications Services

"Our organization's website was poor at best and needed a major retooling. Deidre led the effort to do that and results are amazing. Deidre is an expert and a professional at what she does and we greatly appreciate her work." -Vice-President of Customer Service, Alabama Power Company

“Im pleased to announce that the new Customer Service website launched today. This website will feature several new tools for our customer service representatives to use such as podcasts, videos, and Employee handbook, goals updates, archives of sample phone calls, and a newly designed Quick Reference page. Many thanks to Deidre Ali, Internet Specialist for her hard work to produce an outstanding website. Please check it out, I know you will agree with me that it provides you with many tools that will enable you to continue to perform your jobs with excellence each day. In addition, the site will be vitally important as the leadership team and I continue to enhance communications with you.” -Vice-President of Customer Service, Alabama Power Company

Freelance Client Feedback

“Whenever a freelance designer/developer is needed, Deidre is always the first person to pop into my mind. She approaches each job with a creative eye and good business sense. She’s a detail oriented conscientious worker who always brings her best to the task at hand. I’d recommend Deidre to anyone needing a talented, dedicated web designer who never disappoints” -Director of Online Marketing & Brand Strategy, Cooking Light Magazine

“Deidre has enabled my organization, via design and maintenance of the website, to increase its visibility and membership services. She is able to transform a simple concept into an effective marketing/public relations tool. More importantly, Deidre is responsive and attentive to her clients' requests and service needs" -Executive Director of a National Non-Profit Organization

Miscellaneous